Creative Brief
Introducing the New Surface Pro to online audiences
Microsoft approached us with a project: unveiling the new Surface Pro 4 online to online communities. Recognizing the rise of remote work, we framed it not just as a laptop, but as the ultimate remote work companion. Tailored campaigns showcased its versatility, battery life, and performance, capturing the essence of what remote professionals crave. Engagement soared as the community saw the Surface Pro 4 as more than a device — it was their ideal workspace condensed into sleek design.
Task
Introducing the laptop to a community of remote workers with high purchasing power, such as developers and independent business owners. Ensuring thorough hardware reviews and publications are provided.
Strategy
Influencer Marketing
Design
Graphic Content
Client
Microsoft
