The brief
IKEA tapped into our expertise in brand creation by entrusting us with the task of naming their new customer service phone line. Drawing from core brand values and the desire for clear communication, we embarked on a journey to craft a name that would resonate with IKEA's vast customer base, ensuring both familiarity and innovation.
When approached with the project, we immersed ourselves in the IKEA brand ethos. After exhaustive brainstorming, we proposed two names: „Halo, IKEA” and „Domolinia”. Through collaboration and feedback, our proposal resonated with the team. Soon after, the phone line launched with the name we’d suggested, bridging the gap between IKEA and its customers in a more personal, engaging wa
The task
We have our unique metal methodology for brand creation, driving unparalleled results.
Brand X Pro represents our unparalleled approach to creating distinctive brand and company names. Rooted in a blend of creativity, market research, and linguistic considerations, our methodology ensures that each name is not only unique but also legally and culturally sound. We pride ourselves on our ability to distill a brand’s essence into a name that resonates. Moreover, our expertise doesn’t end with our direct clients. We extend our reach by training advertising agencies in adopting and implementing our proven naming strategy. Partnering with us ensures a name that stands out and endures.
